The High Stakes of Inaction: Why Partnering with a Data Agency Like Blend Is Crucial to Reducing Churn, Unlocking Revenue, and Increasing Client Value
In the ever-evolving marketing landscape, there’s one word that’s hard to escape: data! From personalisation to targeting, data is at the heart of how agencies connect with audiences. But data isn't just about improving campaign performance—it’s the key to unlocking new revenue streams, delivering more profound insights, and building more robust, strategic relationships with clients.
Yet, the path to becoming data-driven can seem daunting for many agencies, especially those that have focused primarily on creative services and media buying. It's not just about acquiring the right tools and technologies but also about understanding how to interpret and apply the data to client strategies. How do you go from managing campaigns to offering the kind of business-centric insights that clients increasingly demand? The good news is, it’s not an all-or-nothing leap. At Blend, we understand these challenges and can guide you through the process.
At Blend, we work with agencies of all sizes, helping them build bespoke data solutions tailored to their specific needs, budgets, and ambitions—whether you’re dipping into data services or ready for advanced analytics and machine learning.
Why Data Services Are More Than Just Numbers on a Dashboard
Many agencies have started their data journey with analytics dashboards, which display metrics such as clicks, impressions, or conversions. But in today's landscape, that’s only the beginning, and it is highly replicable with off-the-shelf systems such as funnel.io. Clients do not see a value-added in basic dashboards and instead want more than a snapshot of their campaign—they want to know how marketing efforts are impacting core business objectives like sales, profit margins, and customer retention.
Here’s where agencies often hit a roadblock:
Traditional analytics only go so far. Numbers (in isolation from other data) on a screen can’t always tell the whole story. Clients want insights that explain why something happened and, more importantly, what they should do about it.
Clients are demanding more. More than just campaign results, they want to see how marketing directly contributes to inventory movement, customer lifetime value, or even profitability.
It’s not just about marketing metrics anymore. Agencies must integrate marketing data with business-critical information like stock levels, enquiries, and even margins to provide real value.
That’s where data services come in. By offering bespoke data solutions that leverage marketing and business data, agencies can go from campaign managers to strategic partners, helping clients optimise everything from ad spend to inventory management.
The Missed Revenue Opportunity: Data Services as a Growth Driver
Data services represent a massive untapped revenue opportunity for traditional agencies that are still focused primarily on creative services and media buying. By offering data-driven insights, agencies can:
Expand their service offering and charge premium rates to provide deeper, more impactful insights.
They should position themselves as full-service providers who can guide clients in their marketing decisions and broader business strategies.
Develop long-term client relationships by showing measurable, data-backed results that speak directly to their client’s business success, with Blend's support
Clients are increasingly looking for partners to help them connect the dots between their marketing efforts and business outcomes. Agencies that can provide this level of insight will not only attract more clients but will also be able to charge a premium for the value they bring.
Don’t miss out on the opportunity to unlock new revenue streams with data-driven insights. Contact Blend today to learn how our solutions can help you deliver deeper value to your clients.
Getting Started: A Flexible Approach to Data Services
Building a data service offering doesn’t have to be an overnight transformation. In fact, it’s often best to take a gradual approach, especially if your agency is new to the world of data infrastructure. Blend helps agencies start wherever they are and scale up their capabilities over time. Whether you’re just exploring essential data integration or ready to offer advanced services, we can help you design a solution that fits, giving you the confidence to grow at your own pace.
Ready to start your data journey? Contact Blend and let’s discuss how we can create a scalable solution tailored to your agency’s needs.
Here are just a few impactful ways that Blend could assist your agency and enhance the value you provide to your clients.
How Blend Differentiates Its Data Solutions
Blend stands out by offering fully bespoke data solutions that provide complete customisation without SaaS lock-in. We understand that every agency is unique, and we design our solutions to be flexible and adaptable to your agency’s specific needs, regardless of size or focus. We build on the best platforms, such as Google Cloud and AWS, ensuring you can manage data for multiple clients securely and efficiently within one system.
Ready to learn how a bespoke data solution can elevate your agency? Contact Blend today to discuss how we can tailor a solution to your specific needs and help you unlock new revenue opportunities for your clients.
Our approach emphasises long-term partnerships, meaning we don’t just deliver a solution—we continuously support, optimise, and scale it as your agency and client needs evolve, ensuring you always feel supported and valued.
Start small, think big.
We often work with agencies that are starting out by integrating basic first-party data (such as CRM data or website behaviour) with core marketing metrics. Over time, these agencies build their data services to include more complex integrations like business-critical information (stock levels, profitability, call volumes), predictive analytics, or even automation.
Scale up as you grow.
As agencies gain confidence and clients start to expect more, we help them grow into more advanced data solutions, including multi-tenant infrastructures that allow agencies to manage data for multiple clients in one system securely and efficiently.
Advanced-Data Solutions: Moving Toward AI, Automation, and Machine Learning
For agencies that have already laid the groundwork with basic data services, the next frontier is AI, automation, and machine learning. These technologies can elevate your agency’s data services to a whole new level, offering clients real-time, actionable insights that help them make better decisions faster.
Is your agency ready to embrace AI and automation? Talk to us at Blend about how our advanced data solutions can elevate your client offerings.
Client-Level Impact: Tailored Data Solutions for Real Business Outcomes
Blend’s bespoke data solutions empower agencies to deliver insights that impact their clients’ entire business strategy, not just their marketing performance.
For example, we worked with an agency’s e-commerce client in the home and garden sector, which operates across both online and physical retail channels. Integrating data from store visits, call centre volumes, category margins, and sales data. We enabled the agency to provide precise recommendations on ad spend optimisation and staffing levels.
As a result, the client optimised ad spend to focus on high-margin categories, increasing sales by 35% year-on-year, and adjusted reducing sales phone line wait times by 64% during peak hours.
This approach directly connected marketing performance to operational efficiency and overall business success—demonstrating Blend’s ability to provide comprehensive, data-driven strategies beyond marketing.
Want to achieve similar results for your clients? Contact Blend today to learn how our bespoke data solutions can create a measurable impact for your agency and its clients.
It’s Not About a One-Size-Fits-All Solution—It’s About a Bespoke Fit
One thing that sets Blend apart is our bespoke approach to building data solutions. We don’t offer a SaaS platform that you plug in and use right out of the box with limited insights available. Instead, we work closely with each agency to design and implement a solution tailored to your specific size, specifications, and budget.
Where Do You Start? Focus on Your Clients' Needs
When considering an expansion into data services, the first step is to focus on your client's specific needs and opportunities. What insights could help them make better decisions, optimise their operations, or increase profitability? Often, your clients collect valuable data—from sales figures to customer interactions—but may not fully leverage it; this is where Blend comes in.
A typical project has 5 simple steps, resulting in a bespoke & adaptable solution for your agency & end clients.
With deep expertise in platforms like Shopify Plus, GraphQL, and APIs and experience with lead generation systems, Blend can guide your agency in identifying which data points will deliver the most value. We help you scope out projects that provide meaningful, actionable insights, ensuring that your solutions align with your client's business objectives.
At Blend, we specialise in supporting agencies on their journey to becoming more data-driven with scalable solutions that grow alongside your needs. Whether you’re just starting out or ready to integrate advanced analytics and automation, we’ll help you design a strategy that maximises impact for your clients and builds long-term value for your agency.
Looking Ahead: The Future of Agencies in a Data-Driven World
The future of marketing is data-driven, and the agencies that embrace this shift will be the ones that thrive. Offering data services isn’t just a way to generate new revenue streams—it’s a way to build deeper, more meaningful partnerships with your clients by helping them solve real business problems.
If you’re ready to start building out your agency’s data capabilities, Blend is here to help. We can guide you through developing bespoke data solutions that fit your agency’s needs and introduce AI, automation, and machine learning when you're ready.
Are you interested in learning more? Get in touch with Blend today, and let’s start a conversation about how we can help you unlock the power of data for your agency and your clients.